Supply vs. Demand

The theaterverse has been abuzz this past week.

Rocco Landesman, National Endowment for the Arts Chairman and part owner of the Jujamcyn Theaters, said last week,

“You can either increase demand or decrease supply.  Demand is not going to increase, so it is time to think about decreasing supply.”

Mr. Landesman spoke about regional non-profit theaters in the United States, not commercial Broadway productions.  Still, Ken Davenport of The Producer’s Perspective offers an interesting take with respect to commercial theater.  Decreasing supply might not be a bad thing after all, in his opinion.

On the Theatre Ideas blog, Walt advocates for Research and Development while 99 Seats provides a greater context for Landesman’s comments at Parabasis.

This is just the start of the conversation.  One that is worth having.  Not just about supply vs. demand, but also about how we provide the arts to audiences.  With social media and other platforms, audience members demand something new.  Something fresh.  I’m excited to see what’s around the corner.




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